A Night With madre natura

A Night With madre natura was never meant to feel like a traditional pop-up.

We made a conscious decision to do things differently to create an evening rooted in art, design, conversation, and slow fashion.

Inspired by Peggy Guggenheim’s apartment, guests explored the new collection in dialogue with select furniture from @studiogardner and @studios_darling, hosted within the thoughtful space of @mass_practice. The pieces lived alongside objects, textures, and forms, creating an atmosphere that felt more like an exhibition than a retail moment.

Nothing was available to take home that night. Instead, each piece was released online for pre-order and made-to-order in carefully paced phases. This allowed us to reduce waste, understand demand intentionally, and create with purpose.

What we learned was simple but profound: a launch can be an experience, not just a transaction. A story, not a season. A space to connect, not consume.

To everyone who joined us, collaborated with us, and supported this experiment — thank you. Your presence shaped the night.
And a special thank you to my talented friend @vladimirmendigorin for capturing the evening so beautifully.